By Dr. Mercola
Coca-Cola says it is trying to create awareness in consumers when choosing healthy beverages among those they make, critics say that Coca-Cola is simply trying to do damage control.
There is no doubt that soda is one of the main beverages responsible for the increase in obesity rates. Come Dr. Sanjay Gupta told CNN: 3
“… The scientific community has… reached a consensus that sodas are one of the foods or beverages that have been shown to cause weight gain and obesity. And if we're going to deal with this obesity epidemic, then that's where we have to start. "
Of course no one is forcing anyone to take them, but there simply hasn't been enough public education about the dangers of excessive fructose consumption. In fact, the industry has fought tooth and nail to minimize or deny these health hazards, much like the tobacco industry when denying the risk of lung cancer ...
A perfect example of this denial is Coca-Cola's response in the video below called The Real Bears, produced by CSPI. The company called the video "irresponsible" and "boastful" that will not help anyone "understand energy balance."
I can't think of any case in which you need to drink soda in order to maintain a correct "energy balance". You can achieve optimal health without any sugar or artificial sweeteners. In fact, if you want to understand energy balance, read about adapting to fat instead of burning sugar. For this it is necessary to eliminate practically all the sugars.
However, his refusal to accept responsibility for leading him astray does not surprise me. Just take a look at the history of Coca-Cola advertising and you will soon realize that this leopard is not planning to change his spots anytime soon. Two sites where you can find this story include Arandilla4's "Coca-Cola Advertising Through the Years" blog and NPR5's "Vigor, Brain Power and Other Health Claims From Coke's Advertising Past."
Now that Coca-Cola, the world's leading beverage brand, has realized that it is losing the information war and is trying to divert attention to its 180 different types of low and no calorie beverages. Well, this certainly will NOT solve the obesity problem. Rather, artificial sweeteners have been shown to produce MORE weight gain than regular sugar and even high fructose corn syrup.
Coca-Cola's Flawed and Old-Fashioned Advice on Counting Calories
Evidence of how old-fashioned Coca-Cola is, its new multi-million dollar campaign that focuses on the sentiment that:
“… Fighting obesity will depend on the actions that all of us take, based on a simple and common sense fact: All calories count, no matter where they come from… And if you eat and drink more calories than you burn, then you will increase weight. ”6
This "conventional idea" has been disproved by science. Not all calories are the same. And the hypothesis that "the calories you go in are the calories you must remove" in order to maintain weight has also been shown to be wrong. In fact, checking the source of calories is MUCH more important than counting them.
In short, you don't get fat because you eat too many calories and don't get enough exercise. You get fat because you eat the wrong kinds of calories. At the end of the day, your intake of carbohydrates, whether in the form of grains or sugars (especially fructose), will determine whether you are able to manage your weight and maintain optimal health. This is because these types of carbohydrates (grains and fructose) affect the insulin hormone, which is a very important fat regulator. Fat and protein affect insulin to a much lesser degree.
Congratulations to The Atlantics7 for mentioning Coca-Cola's deceptive tactics in their most recent article, entitled, Coke's Unconscionable New Ad:
“Coca-Cola's latest attempt to position itself against the growing wave of concern about the role of sodas in the obesity epidemic is inconceivable, because of this statement: All calories count. No matter where they come from, including Coca-Cola and everything with calories.
For Coca-Cola, suggesting that all calories are equal ignores reality so to speak ... Coca-Cola wants us to ignore all the research that confirms that sugary soda is the leading contributor to obesity and that it does not have no nutritional value… Coca-Cola could use its advertising power to promote healthy exercise, yes, but when it does so as a strategy to mislead the public about the dangers of its products, that is no longer a public service, that is unethical. "
Click CC to see the Spanish subtitles
Why the Calorie Counting Doesn't Work
Dr. Robert Lustig, an expert on the metabolic fate of sugar, explains that fructose is "isocaloric but not isometabolic." This means that you can have the same number of calories from fructose and glucose, fructose and protein, or fructose and fat, but the metabolic effect will be completely different even though the number of calories is the same. This is a crucial point that must be understood.
In fact, fructose is far worse than other carbohydrates because the vast majority of fructose is converted directly to FAT, both in your fatty tissues and in your liver. And this is why counting calories doesn't work… As long as you continue to eat fructose and grains, you are programming your body to create and store fat.
Additionally, research by Dr. Richard Johnson, chief of the Division of Kidney Diseases and Hypertension at the University of Colorado and author of books called "The Sugar Fix" and "The Fat Switch," shows that large portions of Food and little exercise are NOT solely responsible for weight gain. Rather, it is the fructose-containing sugars that cause obesity - not calories, but by activating the "fat switch", a powerful biological adaptation that causes cells to accumulate fat in anticipation of scarcity (or hibernation). According to Dr. Johnson, based on his decades of research:
“All of us who are obese eat more because of a failed 'switch' and exercise less because of a lower energy state. If you could learn to control that specific “switch” located at the nerve center of each of your cells - the mitochondria - then you would have the key to fighting obesity. "
According to Beverages Digest, soda consumption in the United States has been in steady decline since 19988 A recent article in The Atlantic9 shows that soda consumption is “in free fall”, down 40 percent from 2003 of consumption in the United States.
Unfortunately, what a lot of people are doing is to stop drinking regular soda and start drinking no or low calorie beverages, which is currently being promoted by Coca-Cola and to be honest with you, if I had to choose between these two evils, I would choose soda regular, as artificial sweeteners are even worse for your long-term health and have been linked to greater weight gain compared to calorie-containing sweeteners.
Drinks Without or Low in Calories CONTRIBUTE to the Problem of Obesity
Although the consumption of soda has decreased, the consumption of artificially sweetened "diet or light" beverages has increased at the same time, according to a report by USA Today10 on October 11, 2012. The industry has convinced people that diet or diet drinks are a healthier choice because they do not contain any calories. However, if you are concerned about your weight and health, switching to artificial sweeteners is NOT the right thing to do.
More and more research shows that diet soda is not "guilt-free" at all. For example, two studies published in 2011 link diet soda to poor health outcomes. In one study, people who drank two or more diet sodas a day experienced a six-fold increase in waistlines compared to people who did not drink diet or diet soda. A second study found that aspartame (NutraSweet) increased blood sugar levels in mice prone to diabetes.
As you may already know, waist size is not just a matter of aesthetics, it is also a powerful indicator of the accumulation of visceral fat, a dangerous type of fat that is found around internal organs that is heavily related to type 2 diabetes and heart disease.
Waist size is a much more accurate indicator of heart risk than your body mass index (BMI). Nearly eight years ago, research by Sharon P. Fowler, MPH11 (who was also involved in the more recent studies listed above) found that your risk of obesity increases by 41 percent for every can of diet soda you drink up to date. Also, for people who drank diet sodas or light sodas, the risk of becoming overweight or obese was:
• 36.5 percent for more than ½ can a day
• 57.1 percent for more than 2 cans a day
For people who drank regular sodas, the risk of becoming overweight or obese was:
• 26 percent for more than ½ can a day
• 32.8 percent for 1 or 2 cans a day
• 47.2 percent for more than 2 cans a day
How Lowering Sugar Can Impact Your Body Weight
In related news, recently published research12 shows that decreasing sugar intake can help you lose weight. The researchers examined the results of 71 studies on sugar consumption and body fat. The duration of the included studies ranged from two weeks to one year. According to the authors:
“In tests in adults with ad libitum feedings (that is, without strict control of food intake), the reduction in the consumption of dietary sugars was related to a decrease in body weight (0.80 kg / 1.8 lb); the increase in sugar consumption was related to a comparable weight gain (0.75 kg / 1.7 lb).
Isoenergetic exchange of dietary sugars with other carbohydrates did not show any change in body weight. The evidence in children… regarding the consumption of sweetened beverages after one year of follow-up in prospective studies, the ratio of the probability of being overweight or obese increased by 1.55 (1.32 to 1.82) among the groups with the highest consumption compared to the groups with the lowest consumption.
Despite significant heterogeneity in a meta-analysis and potential biases in some trials, sensitivity analyzes showed that trends were consistent and associations were maintained after these studies were excluded. "
Big Rise in Obesity Linked to Health Misinformation
Obesity is the result of poor lifestyle choices, and unfortunately, our government has done a terrible job of disseminating accurate information about diet and health. It's one thing for corporations to circulate misleading advertising - honesty is not in the interests of the processed food and beverage industry. And another thing is that the government supports this deception for profit and becomes a popularizer of corporate propaganda. And this is exactly what has happened ... For example, conventional advice that is leading public health down the wrong path includes:
• Count calories: Not all calories are created equal and counting calories will not help you lose weight if you are consuming the wrong type of calories.
• Choosing diet foods will help you lose weight: Substances like splenda and aspartame may have zero calories, but your body is not fooled. When you taste a "sweet" taste, you expect calories and when the calories do not arrive it causes distortions in your biochemistry that could actually lead to weight gain
• Avoid saturated fats: The myth that saturated fats cause heart disease has undoubtedly harmed vast numbers of lives over the past few decades, even though it all started as another unscientific marketing ploy for Crisco cooking oil. Most people actually need at least 50 percent of their diet to include healthy saturated fats like avocados, coconut oil.
• Lower your cholesterol to extremely low levels:Cholesterol is NOT actually the main culprit in heart disease or any other disease, and the recommendations that your cholesterol levels should keep you "healthy" are fraught with conflicts of interest and this has never been proven to be good for your Health
These are just a few examples of the misinformation about weight and obesity spread by our government agencies. A more comprehensive list of health myths could easily fill a number of books. The reason behind this sad state of interest is the fact that all the industries that profit from these lies are the ones that fund the majority of the investigations, infiltrating our regulatory agencies and bribing political officials to support their agenda with dominance. financial by any legal means and many times through not so legal means.
Could Warning Labels Be Part of the Answer?
According to Dr. Harold Goldstein, CEO of a nonprofit group called The California Center for Public Health Advocacy (CCPHA), “43 percent of the increase in daily calories consumed by Americans over the past 30 years is caused by sugary drinks. " The CCPHA has published a list of seven things soda makers could do to create “significant change,” such as13:
1. Stop advertising sugary drinks for children under 16 years of age
2. Put warning labels on containers that indicate the relationship between soda consumption, obesity, diabetes and tooth decay, as well as cigarettes must declare their relationship to lung cancer
3. Declare the number of teaspoons of sugar in your product, in large letters
4. Stop promoting sports drinks as healthy drinks
You Can Avoid Becoming Part of the Statistics
Perhaps one of the most important scientific discoveries to emerge in recent years is that the old idea that "a calorie is a calorie" is clearly false. Also, the idea that in order to lose weight all you have to do is burn more calories than you consume is also false… Research clearly shows that even if you control the number of calories you eat, if those calories come from fructose, you will be at an increased risk of developing metabolic syndrome or prediabetes, which includes insulin resistance, fatty liver, high blood pressure and high triglyceride levels.
Conventional thinking tells us that metabolic syndrome is the result of obesity, which in turn is the result of eating too many calories and not getting enough exercise. However, Dr. Johnson's research, which we discussed earlier, shows that a diet rich in fructose is the key to developing metabolic syndrome and when we put fructose into the mix, "the calories in are the ones that should come out." it is no longer a functional equation.
Simply put, avoiding fructose in all its forms, along with other sugars, is imperative to avoid “flipping the fat switch” that can increase excess fat storage in your body. So please do yourself and your family a favor and don't get carried away by the extravagance of Coca-Cola's multi-million dollar ads. The entire campaign is based on conventional thinking that is false, inaccurate and misleading.
Let's not forget: Coca-Cola spent $ 1.2 million to support the rejection of California's Proposition 37 last November, which would have forced foods to label their transgenic or genetically modified (GM) ingredients (which could include sodas that contain GM high fructose corn syrup). This, by all accounts, is proof positive that Coca-Cola does not care about health-conscious consumers.