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For many years the negative impact of the fashion industry on the self-esteem of both men and women has been known; However, little is known about the effects that this industry produces on the nature and health of people.
Detox, a campaign launched by Greenpeace, has carried out a series of studies that show that clothing from companies such as American Apparel, Burberry, GAP, Puma, C&A or Nike, acquires certain chemicals during the textile coloring process. These chemicals cause negative effects on the immune, hormonal and reproductive systems, as well as the contamination of aquifers, such as rivers, where waste from textile factories end, and on the water supply when washing clothes.
Among the most commonly used toxic chemicals are perfluorate, phthalates, noniphenol, noniphenol ethoxylate, and cadmium. All of them are associated with the development of autoimmune diseases such as cancer.
This campaign aims to get companies like Zara and H&M to sign their responsibility agreement with the planet and the health of their consumers. As does the Prato textile district, an Italian region that supplies brands such as Gucci, Prada and Armani.
Currently, 20 companies in Prato have joined Greenpeace's Detox campaign by removing toxic chemicals from their factories. Even the Confindustria Toscana Nord, the highest representation of the largest textile district in Europe, assured that great positive changes are being made in the world of fashion. By investing in resources that track progress and ensure transparency, action plans are being made to fully detoxify products for the well-being of both the environment and consumers.
While as a responsible consumer, we share some options to take care of your health and the future of the environment:
- Share information on different social networks. He even proposes to take pictures with unbranded clothes, post them on Instagram with hashtags like #detox.
- Buy second-hand clothes, or “green clothes” (those made from recycled material or natural paints)
- Focus on quality: from the seams to the buttons; As for the shoes, check how well the sole is attached.
- Fix your own clothes instead of changing them. Redesign clothes by simply changing buttons, turning dresses into skirts, pants into shorts, and more.
Remember that the planet belongs to everyone, so we need global support to keep it the way we want it.